SON protects Tottenham’s ‘450 billion’?…”The most influential”
Son Heung-min (30, Tottenham)’s public relations ambassador’s value was greater than expected.
Tottenham officially announced on the 13th (Korean time) that “Son Heung-min has become the first official public relations ambassador for the AIA Singapore branch.” Tottenham have had a sponsorship deal with AIA since 2013. In 2019, he signed an 8-year contract extension and will accompany him until 2028.
Son Heung-min said, “I think the value of mindset, healthy life, and team player is important. It is an honor to be selected as the first ambassador of AIA Singapore, where he can positively influence more people.” 메이저사이트
The economic impact with sponsorship contracts is enormous. According to the UK’s ‘Football Insider’ on the 23rd, the person in charge said, “Even before Son Heung-min became a brand ambassador, Tottenham has many fans in the market. Through the appointment of this public relations ambassador, the relationship with fans will grow further.”
“Son Heung-min is a player with great influence and a great commercial partner. It helps to expand the brand and solidify the relationship with the club. It is a contract that can be a ‘win-win’ for each other.”
The media introduced Son Heung-min as a public relations ambassador and said, “With Son Heung-min serving as a public relations ambassador, Tottenham’s contract of more than 300 million pounds (approximately 450 billion won) has become more solid.”
Meanwhile, Tottenham will play round 21 of the 2022-23 season English Premier League (EPL) with Fulham at Craven Cottage in London, England at 5 am on the 24th. Tottenham is 5th with 33 points (10 wins, 3 draws and 7 losses), and Fulham is 7th with 31 points (9 wins, 4 draws and 6 losses).